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Strategic Initiatives

The Royal Commission for AlUla’s (RCU) strategic initiatives span from crafting comprehensive development masterplans that shape AlUla’s growth to launching educational programmes that empower local talent and implementing sustainable practices to safeguard the environment for generations to come. Explore what’s happening in AlUla’s community and beyond.

Masterplans

The masterplans of AlUla, devised by RCU, are comprehensive frameworks designed to transform AlUla into a global destination for heritage, culture, and nature. These plans aim to sustainably develop the region’s infrastructure, boost the local economy, and enhance quality of life while preserving its ancient archaeological sites and natural landscapes.
  • Journey Through Time
  • Path to Prosperity
  • Sharaan Nature Reserve
  • Khaybar Heritage Village
Journey Through Time
Journey Through Time
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Path to Prosperity
Path to Prosperity
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Sharaan Nature Reserve
Sharaan Nature Reserve
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Khaybar Heritage Village
Khaybar Heritage Village
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Research

RCU spearheads research initiatives focused on the preservation and understanding of AlUla’s rich cultural heritage and natural environment, employing cutting-edge methods and international collaborations to foster archaeological, environmental, and sociocultural knowledge. 

Archaeology, Collections and Conservation

Archaeology, Collections and Conservation

From excavation to exhibition, the Archaeology, Collections, and Conservation Hub safeguard and share the region’s treasures for the world to experience.
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French Partnership

French Partnership

This partnership leverages French expertise in archaeology, culture, and tourism to help preserve AlUla’s unique treasures, including the UNESCO World Heritage Site of Hegra.
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The Kingdoms Institute

The Kingdoms Institute

Committed to becoming a world-class scientific centre for archaeological and conservation research, the Kingdoms Institute is dedicated to the study of the history and prehistory of the Arabian Peninsula.

Nature & Wildlife

RCU’s nature and wildlife initiatives are dedicated to the conservation and rehabilitation of wildlife in AlUla, with an emphasis on protecting the critically endangered Arabian leopard through habitat preservation and research partnerships.

Arabian Leopard Programme and Fund Agriculture in AlUla
Arabian Leopard Programme and Fund

Arabian Leopard Programme and Fund

RCU’s implementation of a nature-positive approach to its sustainable regeneration goals is creating an ecosystem where the Arabian leopard can thrive in the wild.
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Agriculture in AlUla

Agriculture in AlUla

Discover the unique variety of seasonal fruits from AlUla, where cultural heritage meets the enjoyment of the finest fresh fruits.
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Arabian Leopard Programme and Fund
Agriculture in AlUla

Education & Cultural Preservation

RCU’s education and cultural preservation initiatives focus on fostering learning and skill development for the local community and safeguarding AlUla’s rich heritage through restoration projects, cultural events, and the promotion of traditional arts and crafts.

AlUla Languages Institute

AlUla Languages Institute is an educational and humanitarian centre that opens an inclusive window to the world’s cultures for AlUla’s community.
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Hammayah Programme

Through Hammayah, we strive to enhance the contribution of the youth of AlUla, Khaybar, and Tayma to national development by developing their potential and nurturing their capabilities in various aspects.
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I Care

Explore the initiatives that promote cultural, economic, and environmental development in AlUla.
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AlUla Languages Institute

Hammayah Programme

I Care

Sustainability

RCU is protecting ecosystems, promoting biodiversity, conserving resources, and reducing emissions in AlUla through initiatives like establishing protected areas, rewilding species, restoring rangelands, managing water/waste, and adopting green building and transport.

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Crossroads 2021

The Crossroads series brings together global experts monthly to discuss and enhance sustainable practices, integrating environmental, economic, and social strategies to guide the development of AlUla.

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Crossroads 2022

Discover how AlUla’s unique design ethos, blending local heritage with sustainable values, shapes its urban landscape and products.

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