The collaboration aims to raise public awareness about the significance of AlUla’s heritage through innovative and engaging initiatives. It also seeks to empower local expertise through capacity-building programmes designed to equip Saudi heritage professionals with the necessary skills.
The partnership is also focused on supporting and improving the preservation of cultural heritage in AlUla through awareness-raising and capacity-building efforts. It supports research in the areas of protection of archaeological sites, sustainable management for cultural heritage in AlUla, and the development of best procedures and knowledge sharing.