Aligned with Saudi Arabia’s Vision 2030 to diversify and modernise, AlUla stands out in its ambitious journey to transform through tourism and international collaboration. By 2035, AlUla’s comprehensive development aims to create 38,000 jobs and support a population of 130,000, boosting the Kingdom’s GDP by USD 32 billion through sectors like tourism, culture, and agriculture.

Central to this vision is the Journey Through Time Masterplan, a commitment to AlUla’s heritage and sustainable future, with over USD 15 billion earmarked for development. This plan is a beacon for public-private partnerships, offering a fertile ground for investment that aligns with AlUla’s growth and infrastructure priorities, including a USD 2 billion investment in key projects like the AlUla International Airport expansion.

We believe in the power of responsible investment to generate significant returns and contribute to social and environmental well-being. We invite partners to join us in this historic endeavour, where AlUla re-emerges as a global hub of cultural exchange and sustainable development.